Copyright © 2012 All Rights Reserved by Yellow Magic Incorporated in support of
the Association of Directory Publishers. Contact Us | Contact ADP
Yellow Pages connects people
Connecting Buyers & Sellers since 1886
Yellow Magic Incorporated is proud to support the Association of Directory Publishers’s
(ADP) new Power of Yellow™ multi-media awareness campaign, which brings forth the
truth and facts about Yellow Pages usage and the evolution of the Yellow Pages Industry.
This additional website was created for our customers which offers easy access to
all the campaign tools, statistics, market research, press releases, articles, sales
collateral and broadcast media files. Most all media is created for re-publishing/
re-distribution and offers the ability for local tags. Please contact the ADP for
more information about re-publishing any of the tools per their Terms of Use policy,
and if you are not a member of ADP yet, now would be an ideal time to join and perpetuate
the Power of Yellow! Visit www.ADP.org
- The Yellow Pages is used by over 76% of the national population annually.
- 85% of Yellow Pages users make a purchase.
- Buyers used the print Yellow Pages 7.4 billion times last year.
- Trees are cut to make lumber NOT directory paper.
- Consumers with the most to spend, use the Yellow Pages the most.
About
Yellow Magic Incorporated
Yellow Magic Incorporated is a global supplier of software solutions for Directory
Publishers and the Local Search Industry. Our software has been licensed to more
than 170 publishers for directory production for 53 countries and in 23 languages.
Supported publishing formats include both Print and Electronic (Internet, CD-ROM,
and Mobile) directories. The software helps reduce costs, errors and overtime, while
improving quality and increasing productivity and revenue. The Yellow Magic solution
consists of the base Yellow Magic Business Management and Publishing System and additional
ancillary programs to add functionality as required for different publisher's needs
and the size of the publisher. The base Yellow Magic system includes modules for
Lead Generation, Sales Management, Customer Relations Management, Sales Reporting,
Sales Tracking, Commission Calculations, Workflow Control (Sales Assignments, Display
Ad, In-column Ads, and Proof Tracking), Contract Entry, Proof Generation, Document
Imaging for the Paperless Office, Quality Control, Database Maintenance, Billing,
Accounts Receivable, General Ledger information for your Accounting Program, Free
Listings Entry and Maintenance, Management Reports, Import/Export of Data, Directory
Specifications, Composition, Typesetting, Pagination, Index Generation, and a lot
more. This includes the functionalities that are most needed by publishers.
Association of Directory Publishers (ADP)
The Association of Directory Publishers is an international trade organization founded
in 1898 to meet the needs of independent directory publishers, to promote their interests,
and to improve the business climate for their success. Today, ADP is at the forefront
of nearly all important industry initiatives, including protecting publishers’ competitive
rights and serving as a trusted source of relevant information and data essential
for the effective operation and continuing prosperity of its members. We provide
our members with industry-relevant communications, content-rich conventions and
workshops, strong public policy advocacy and a variety of support programs and services
to encourage the growth of independent publishers.Please join today!
